Why cartoons?

You want to get your idea out as quickly as possible -- into the world where it can make a difference.


Cartoons are powerful. Maybe it's because comics and picture-books are the first things we learn to read.


But there's something more, a special way that cartoons instantly transmit ideas to our brains before our conscious mind has a chance to form an opinion about them. That's why Dan Sullivan, creator of the Strategic Coach Program and the force behind our quarterly books, calls my cartooning style "dangerously cute".


In an age of distraction, why not give your message an extra edge and use the most primal and appealing form of communication we have?

Next: The Book-Writing Process